The road to building a successful Martech stack can be difficult, and many start-ups give up before they even get started. Most of the challenges are a result of the hugely fragmented market for MarTech solutions. You can find thousands of solutions for every tech niche you can think of, but in most cases, only... View Article
Technology helps organizations transform themselves for the future by leveraging digital tools that enhance business initiatives’ efficiency and effectiveness. Marketing functions are no exception. Over the last few years, marketing has become a function that leverages technology optimally as many of the audience shift online, and digital markets are rising. Understanding the MarTech Trends for... View Article
Today’s customers are present in a diverse digital landscape. They use a variety of channels to obtain information and perform their work. It is quite natural in that case that your revenues and conversions come from a variety of sources too. When you integrate HubSpot and Google Analytics, you can better understand making better decisions... View Article
