Every business owner knows that marketing is one of the biggest challenges facing businesses today. To compete, they must create new and effective ways to attract and retain customers. But with so many tools available, it can be challenging to decide which ones will be the most effective. If you’re struggling to determine which marketing... View Article
In the previous article, we talked about how to build an effective MarTech stack. Continuing from where we left, this article will bring you a list of essential characteristics of MarTech tools that must be a part of your MarTech Stack. The primary consideration for useful MarTech tools is automating the most time-consuming and repetitive... View Article
The road to building a successful Martech stack can be difficult, and many start-ups give up before they even get started. Most of the challenges are a result of the hugely fragmented market for MarTech solutions. You can find thousands of solutions for every tech niche you can think of, but in most cases, only... View Article
