User experience, popularly known as the UX, has tremendous importance nowadays. In simple terms, it refers to fulfilling the needs of the user. But in the world of websites, it is the ultimate say that breaks or makes a deal! It is the only way to hang on to your customer’s loyalty. With a meaningful user experience, a customer continues his or her journey with the brand. Therefore, if you own a site, you must know how the user experience can be taken higher by several notches above your competitors’ present status.
A well-designed website takes care of some of the common issues that affect user experience. For instance, colors, fonts, and designs are the key to enhancing the site’s attractiveness. These elements affect the bounce rate of the website. If the visitors cannot understand your font on the page or if the color scheme is a major put-off, then the bounce rate will be higher. Contrasting colors and a dark background is essential for the success of the website. Also, a clear and unique font can do the trick. Loopy writings or unique fonts do not always attract the reader.
Page loading speed
Websites tend to lose 40% of visitors if the site loading speed is even three seconds. So, if your site’s bounce rate is 90%, it can reach 60% or so by improving the speed alone. However, it is necessary to understand what is reducing the quality of your site.
Some of the most typical reasons include:
- Large images
- Badly coded plugins
- Embedded videos
- Weak hosting servers
- External scripts
An experienced developer can help you straighten these issues. Sometimes optimizing the images can do the trick. Alternately, checking out issues related to the code and other technical glitches on your CMS can also enhance the website’s speed. If you are using a WordPress website, then a bloated plugin could be the culprit. Finding and removing such bottlenecks can improve the effectiveness of your site.
Planning the website
The user experience should have your highest priority, starting from the moment you start designing your website. For instance, wireframes are useful tools to plan the website carefully. A well-planned site is essential for offering a great user experience. Understand the order in which the visitor will travel and try to make it easier. Any site element that is not correctly working must be fixed and tested before you launch the site. Check out if all the links are working or not as well as the form submissions.
Easily accessible menu
The ‘Home’ section of a website is essential for navigation, but no one can undermine a well-positioned menu section. It is one of the key elements for driving traffic to the site. Sites that make the work of the visitor most straightforward get the most brownie points for user experience. So, check out if the user can access the entire website from any part of the same.
People use websites on multiple devices. Tablets and smartphones are the most accessible since they are easy to carry and handle. Therefore, responsive designs are mandatory.
- While you ensure that the web page fits the screen size, you also need to ensure that your site’s buttons are big enough for users on tablets and smartphones.
- Responsive designs also need to focus on one thing for each page. On any mobile device, the screen size is tiny, and hence cluttering the page will not work at all. Minimal elements with sufficient white space help the visitor understand the page’s contents and make a choice.
- Smart devices are all about the vertical menu. The pages and drop-down menus need to be vertical instead of horizontal as in desktop or laptop screens for responsive designs. It gives the viewer more areas to navigate across the page.
Visitors rarely read an entire webpage in its entirety. On average, visitors read only 28% of the page because most people are always in a hurry. They read the matter in an F-shaped pattern. Therefore, to ensure a great user experience, you must place the essential part of the text content in the same way. You should place the most helpful information on the page’s top and near the left side. This placement makes the page easily skimmable. But you will need to keep white space in between to keep it comfortable on the eyes.
Seeing Error 404 on a website can be quite frustrating for a visitor. This factor should be taken quite seriously and reduced to a minimum. These are inevitable, but you should turn such pages into a pleasant experience for the visitor. You can offer an apology, offer important content, or urge the customer to continue browsing the website.
Usability is an essential concept in websites as a site should be useful for all include the visually impaired. In case the user is color blind consider how you can still make your website useful for that person. Try including the possibility of voice control for the blind. You can evaluate the usability of your site with the help of the Heuristic evaluation, or A/B split testing, as well as questionnaires. Ideally, you should make these adjustments before your site goes live.
Be open to feedback
Feedback is of the best ways of understanding how you are reaching out to your viewers. You can also conduct polls and ask which features your viewers like or dislike. It will also help in improving the usability of your website.
Keep your message short
Do not make the website text-heavy. Viewers will be put-off by it. However, your text should be clear and brief.