If you are developing or redesigning your website, you must consider the design trends that will rule in the year 2021. Adopting these trends will help your website stand out from the crowd and make an impression on your potential customers. So, let us see what these web design trends are.
#1: The web is going dark
A trend that has been becoming increasingly popular is the dark mode. And there is a reason for it. As the amount of screen time increases, readability and comfort become paramount. The dark mode is easy on the eyes and supplies comfort to the eyes.
The dark mode is also about readability in low light environments. For the dark mode to work effectively, you must adopt low-contrast colors for background and text. You will see more designers offering the toggle between dark and light modes on their website in 2021.
#2: And yet, it recognizes the importance of white
Yes, we are talking about white space. This is not a new trend and has been adopted for a couple of years now. And that will continue in 2021. White spaces give the content the room to breathe, thereby compelling the visitor to focus on the message. And thus, it accentuates what is crucial without too many efforts.
#3: Imperfections are real
In 2021, you are bound to see more asymmetrical, imbalanced, and roughly drawn graphics. It does not mean you can compromise with perfection, but that the designs will closely reflect real life, and real-life is hardly perfect, no matter how much social influencers want us to believe.
The hand-drawn elements are proving to be a trend that represents this approach to embracing reality. Embracing imperfections provides a human-touch and emotional connection that can be critical for engagement and conversions. Such elements also provide you with an opportunity to stand out, to show your personality to your customers.
Realistic textures are also making a comeback and add to this trend.
#4: Larger is better
What do you do when you want to grab the attention in today’s fast world quickly? You make your titles large. With large titles, you also embrace brevity of the message so that you can convert faster. A large, attention-grabbing title will be the norm in 2021.
#5: Personalization will be at the forefront
Yes, personalization is part of the design. A significant trend that is being seen across the work areas is to adopt a more integrated approach, where nothing works in silos. And so does design and content. Design is responsible for an emotional connection with your customers, and personalization can help accelerate that.
With automated tools and functionalities that today’s CRM and marketing automation services offer, presenting personalized information and design is no longer a complicated task. Even with simple email lists, it is trivial to use segmentation and dynamic variables to deliver personalized content easily.
#6: Performance is the king
Again, performance, in a technical sense, has nothing to do with the design. However, when assessing the design’s effectiveness, the speed of page load and overall interactions are the most critical considerations. Without the performance, you will neither get engagement nor conversions. Hence, performance will drive all design decisions in 2021.
#7: Sharp angles are out; organic shapes are in
2019 was all about geometric shapes, with sharp angles and straight lines. However, 2021 will be of organic, natural shapes that provide smooth boundaries. These shapes will be used as graphical elements, as well as to separate one section from another.
A related emerging trend is to intertwine shapes with images. Merging these two elements can accentuate the message that you want to convey to your visitors.
Along with the organic shapes, soft shadows and layers are also proving to be quite popular. These approaches combined allows designers to create a lightweight experience. Floating elements are also part of the trend that adds to the layered experience.
Mobile-first web design will continue to be the focus
As mobile continues to be critical for both search engines and customers, your website must be optimized for mobile devices. The optimization covers both performance and interactions. Both these factors together add to the overall web experience for your customers.
We have talked about both the steps for responsive web design and mistakes to avoid in earlier articles. And to ensure the optimal mobile-web experience, you will need to ensure all your web design and development efforts adopt a mobile-first approach. Retrospectively fitting the design in mobile viewports will no longer be enough.
The designs in 2021 will provide a softer, more realistic feel for the customers and visitors. Follow the seven trends in 2021 for your web design and development projects, and you will have a more engaged audience for your business.