Apps are the go-to solution for most requirements these days. All leading web development and mobile development agencies are ensuring that our problems get solved efficiently. Every use case, including food delivery, clothes, groceries, and even hiring a cab, have more than multiple apps. Just find the app from the App or Play store and get started.

The app market is a fast-growing one! In 2019, 204 billion applications were downloaded, which generated $461 billion (about $1,400 per person in the US). The business is likely to increase by another $120 billion (about $370 per person in the US) in 2020.

The worldwide pandemic has also contributed more to the mobile app market boom even though many businesses have suffered hugely in other sectors. Unable to leave the house, people are heavily relying on apps for their household needs and entertainment. Since March this year, many popular apps have grown by over 100% to around 800%.

Since the app market promises an ensuing boom, you might think of starting an app of your own. But the popularity of apps depends on the evolving design trends and user-friendliness. A well-designed app strikes a balance between the technology used, business goals, strategy, user goals, and design. Technologies like React and React Native are bridging the gaps between mobile and web platforms. You can hire dedicated react.js developers to further take advantage of this reducing gap.

The design should include right features, usability, design, branding, and the emotional experience triggered among users. An app should have the right combination of all these elements to succeed in the market.

Here is a list of the latest mobile web & app design and development trends shaping the industry in 2020.

Creating experiences

Popularizing an app has a lot to do with the experiences it creates with the users. Whether you are making an app for the iOS or Android platform, it should offer unique values to create a treasured experience. For instance, the McDonalds app reduces the waiting time for each order. The company is trying to supply personalized solutions and even menu recommendations depending on the consumer’s weather or past orders. The food chain workers also find it easy to change the menu as per client specifications or suggest food according to the buyer data available to them. The app ensures positive experiences for both the client and the workers.

Digital illustration

Apps in 2020 deal with bold digital illustrations and bright shades. Designers, now, are continually experimenting with various kinds of user interface designs. You can find micro animations, videos, and varied styles and techniques combined in every app to create the perfect user-experience. Animations included in designs set up a rhythm in the interactions. It helps in spicing up the user experience as the data changes from one frame to another. This makes animation a considerable part of the branding of app design. They are like extravagant artworks.

Artificial intelligence

Artificial intelligence finds use in many apps and is quite the way to improve user experience. Similar instruments like visual recognition, machine learning, and natural language processing are also used significantly. IBM, Google, Apple, and Amazon are making strenuous efforts in creating quality solutions with the help of natural language processing. The ELSA app, for instance, is useful for training accents and learning different languages. ELSA presents how the intonation of the sentences and words should help you practice and improve your language grasp. The usage of artificial intelligence and cognitive technologies helps to offer customized services with little or no help from humans.

Voice control

Voice control has been trending for quite a few years. The result of this technology is Siri, Google Assistant, and Amazon Echo. People are now often into voice shopping, smart home management, and voice searches ranging from recipes to road directions. Statistics show an expected jump of $40 billion (about $120 per person in the US) in voice-based shopping in the next two years. This rise in shopping spree is due to voice assistants like Siri or Amazon Echo. Voice control has opened new doors for mobile app development, spiced with great animation and powered by AI.

Go password-less

Password-less authentication is trending right now. So, very soon, mobile interfaces will not have the possibility for password insertion. Applications using biometrical recognition features like thumb impressions have long entered the market. Currently, facial identification, pattern detection, and sign-in links are being used by companies like Twitter, Medium, Slack, and WhatsApp. Google’s latest login screens also use advanced user experience. Brands like Apple, Google, and Samsung have already implemented facial recognition features as the hardware’s primary feature. All the mobile development industry has also adopted it. So, expect the home button to vanish from the mobile interfaces very soon. The front cameras and algorithms for facial identification are likely to gain prominence.

Designs for the disabled

User interface and user experience have changed the world of apps for people for sure. But they can be equally used by people with disabilities to make their path a little easier. In 2020, several mobile app design trends have been aimed explicitly for those with a visual disability or cannot hear properly or give commands using their hands. For instance, Be My Eyes is an excellent app for the visually impaired. It connects you to a sighted volunteer through a direct video that helps you out in unfamiliar surroundings. Other apps include voice navigation tools, assistive touch, vibration-based responses for users, and more.

Augmented Reality

The usage of augmented reality in mobile apps has been continuing steadily for some years. IKEA, for instance, has been using this technology for apartment visualizations. This is used similarly by Google Maps for searching and navigating places. The Google Beta version, introduced in 2019, is entirely based on augmented reality and allows the user to easily reach from one place to another even in a foreign place. In 2020, this trend is all set to improve user experience and open newer avenues.

AR is not limited to the mobile apps only. Leading web development agencies too are following these trends when it comes to web applications.


Mobile app trends will continue to impress people with their innovation and user experience. It is essential to create humane apps that can be used by everyone without any exceptions.


Featured Image: Photo by Med Badr Chemmaoui on Unsplash

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