Technology has surrounded the world in every possible way. Its rapidly changing nature is always affecting people and the way businesses market to them. Technology has aided businesses to grow by creating a relationship with people and allowing companies to learn about human behavior, perspective, and how they can communicate with them. Modern marketing is, in fact, a product of this close relation between buyers and businesses.
The pace at which the technology changes makes it difficult for many organizations to keep their technology teams upgraded in all areas. The lack of immediate availability of capabilities may result in marketers not responding to the equally fast-evolving consumer behavior.
Such a gap would impact marketers’ abilities to respond quickly, resulting in higher opportunity costs. That’s where a capable technology partner with deep expertise in marketing technology can be valuable.
Why should you choose a technology partner and not a marketing partner?
One of the fundamentals of outsourcing is that organizations shouldn’t outsource the core work. Apple would never outsource the design of iPhones or the development of iOS because they form the core of the business. They do outsource the manufacturing and assembly of the devices to Foxconn.
No matter how capable the partner is, understanding the strategy, analyzing the continuous effectiveness, and more crucially, being agile and flexible when once requires small tweaks to that strategy on-the-fly, can only be done by the marketers. That’s the core work, and it’s imperative that you do this.
A technology partner, on the other hand, brings the same qualities to your execution. Speed, innovations, and accuracy of the implementation are what the partner brings to the table, aided by ever-evolving technology. Technology is their core strength.
Thus, technology partners’ inclusion is a significant factor that can bring the benefits desired by your strategy.
Here’s how technology partners can be real game-changers for your company.
Your Technology Partner Can Ensure Optimal Data Strategies
Technology is currently the tool that ensures how a company can be efficient enough to stay on top of the business. It helps businesses in gathering data, which is the key to organizing marketing strategies. Gone is the time when people would spend painful working hours gathering and assembling the marketing data to get a clearer picture of how the company is doing and the methods to be used for increasing production or understanding customer needs.
The data can derive, in real-time, the best time for marketing a particular product according to location, time, gender, and other pertinent factors. In the case of content marketing, it can also predict the best time for promoting specific content for a product.
All of this know-how depends on the data the technology collects and interprets within minutes. Once the data is available, it is easier to design marketing strategies specific to an area, preference, people, and even age groups.
Saves money and time for companies through automation
A technology partner through marketing automation simplifies the job for the marketing departments of a company. Automation and digital transformation is the differentiating factor now, and when done right, it would save companies much time and money. A right technology partner can optimally ensure automation.
As a result, marketers spend a lot less time behind performing repetitive tasks. Thus, employees can spend time on creative and innovative tasks as automation takes care of repetitive tasks. This shift in focus saves person-days and aids in effectively designing marketing strategies that bring more significant results.
A Good Technology Partner Will Facilitate Enhanced Analytics
Technology also helps in data analysis, which is essential for the smooth running of a business and devising new marketing strategies for business expansion. The presence of proper research and analytics helps in focussing on the areas that need improvement. It helps get a clear idea about where the business needs an infusion of capital or reduction in costs.
Data analysis helps in executing precise actions and avoiding filler activities that are valueless for the company. It also helps track the products’ sales and monitor a customer’s status in the sales funnel. The technology for data analysis helps create buyers’ behavioral patterns and create audience segmentation and design categories for different buyers. Such clarity of vision helps create a fool-proof marketing strategy that is bound to get serious results.
They Put Futuristic Technologies To Use Today
Among the many new technologies that have improved marketing strategies are augmented and virtual realities. These two trends have made it incredibly easy for brands to impress buyers with their products. These have offered companies more ways to create awareness regarding their products, engage customers, and get the required assistance in sales that were never available before.
The introduction of artificial intelligence has also introduced the chatbots, which have become an essential part of any company’s marketing strategy. Consumers find chatbot services useful in getting further clarification regarding a product. These digital assistants have completely revolutionized brand building and confidence creation in buyers. They have helped in building close relationships with consumers. The inclusion of chatbots has led to the further development of e-commerce, customer support, and social conversations.
A capable technology partner would bring these emerging technologies to your marketing mix, but they will do it in a way that adds value. It is easy to get enamored with the buzz-words, but the right partner will resist you from spending your money on what you want when you don’t need it.
Technological improvements have the capabilities to make your marketing strategy a success. All you need is an excellent execution. This principle is true for any strategic initiative. Having a capable technology partner on your side can help you become agile and flexible while utilizing technology to gain competitive advantage swiftly. Such a technology partner will allow you to focus on being more competitive and have greater scope to innovate.
BillionApps is looking for opportunities to be your technology partners. With deep expertise in core technology areas, augmented by expert, integrated, end-to-end skills on marketing tools, technologies, as well as processes and collateral development. We have worked extensively on Salesforce and Marketo. If you wish you know more about how we can add value, get in touch with us or schedule a call. We are also a leading web development agency that can provide you with an impressive brand presence on web, mobile, and social media.