A successful conversion through the web design is among the predominant signs that a business is doing well. It is one of the crucial metrics to determine business growth. Web design and web development companies use many ways of stimulating this conversion through the design and social media. These two apparently seem more important because, in online business, you need a great-looking landing page and proper networking to remain in the race! For instance, you may have a great range of products, an excellent marketing team, and accurate search engine optimization for your page. But if the website design is a disaster, then your conversion will be zero! Similarly, visitors need to know that your website exists to achieve conversion. Hence, you need social media very much.
Here are some facts that will amaze you:
- Research shows that 46.1% of people determine company credibility by its website design. That’s why choosing the right web design and web development company wisely is essential.
- Visitors spend a maximum of 8 seconds to judge whether the landing page and headline are compelling enough to remain on the page.
- 96% of visitors enter a website without the intension of purchasing. It is the website’s job to create an interest in purchasing. Statistics show that a poorly designed website can make you lose 38% of visitors.
How to improve the design?
If you go by the principles of website designing and development, then here are some tips to improve conversion:
Limited decisions lead to better conversion.
When designing a website, guide your visitors through straightforward and limited choices. Too many options apparently discourage buyers because decision-making becomes time-consuming. This principle is in direct contrast to Hick’s theory, which opines that decision-time increases if the number of options increases. In practicality, people are put-off by a plethora of options. So, use limited choices on the navigation bar to prevent the visitor from completely losing interest. This rule is applicable at every step where decision-making involves selecting blog posts for perusal, browsing product reviews, or products.
The Rule of Thirds
This rule is essentially used in photography but can be used in web designing of visually appealing elements. Here, you must visually divide the webpage into thirds, horizontally as well as vertically. The most critical visuals should be placed on the four intersecting points for maximum impact. Putting the pictures, testimonials or call-to-action buttons, etc. on these points prevents the eye from wandering anywhere else on the page. You will never find navigation bars near this zone.
Page load time
Time is valuable, but more so if you are online! Study shows that people switch to the next website even for a second’s delay in page loading. Such behavior leads to a massive reduction of 7% in conversions. So, keep a tab on that page speed!
The intelligent white space can do wonders for your website. Also called the negative space, it refers to the white regions between the more significant elements of your page, the content, the sidebar, the content and header, between the paragraphs and lines, etc. The negative space helps in making the webpage scannable, legible, and relaxing for the eyes.
- If you are using a smaller font, maintain more negative space between your letters.
- You can utilize the white space to highlight cornerstone content, special offers, meaningful images, and calls-to-action.
- Break more extensive paragraphs into smaller ones to make content easily readable.
- Add a fair bit of padding and margins between the header, footer, body, and sidebar while creating the page’s layout.
Keep it simple yet attention-grabbing
The span of human attention is 8 seconds, and you have to make an impact within that time. So, use headlines and words that are to-the-point and brief. Eye-catching visuals and their placement are essential to direct the attention to the call-to-action buttons. Videos are useful in grabbing attention as well.
Eyes on Social media
Once you have created a fantastic website, it can do a lot for your company. But how to get it across to netizens? Social media, of course!
According to statistics, approximately 3.2 billion people use social media worldwide. From the company’s point of view, that is a vast untapped market. Creating brand awareness is the first step in social media. You must regularly post relevant, entertaining, and educative content on various platforms to get recognized and create a pool of followers or subscribers.
There are three ways in which you can generate leads on social media.
- Posting blogs with a link to a particular landing page
- Gated content
- Visitors sign up forms that are placed strategically in blog posts
Here’s how you can get the content to create conversions:
Promoting the content
Each social media platform has a unique style, culture, and sensibility. While creating and posting content, you must remember this. For instance, Facebook loves videos. So, you have to create relevant video content if you want to post on this platform. For LinkedIn, Google+, or Tumblr, posts have to be somewhat different. You can link landing pages, downloadable brochures, webinar registration forms, or even relevant pages of your website with these for conversions.
Links and more
Posts are essential for sharing links with viewers. But that should not be the only purpose. Try to post engaging and fun-filled content because they help in connecting with influencers. Truly entertaining content gets many likes and shares, which allows all the posts from your brand to feature in news feeds.
Tag the influencers
Forming a relation with influencers can be helpful in the conversion process. You can tweet your content links to them directly, and if they find it relevant, they can tweet the same to their followers. Also, while posting the content of Facebook, you can tag it to your influencers.
Web design and social media are great tools for improving the conversion needed by a company, but only if you can stick to a strategy.