Undertaking a website designing project can be quite time-consuming. Drawing up a bespoke website design from scratch involves considerable efforts. But since there is a method to every madness (not that website designing is one), planning timelines for custom web design projects helps tackle the challenges.

What Does Responsibly Planning Timelines Entail?

A successful custom web design project involves equal participation of two teams, including designers and clients. Clarity of understanding, suggestions, building, review, and finalization are steps on how both teams take part in forming a fool-proof website. Hence, rushing into the event or out of it is not wise.

While there will always be multiple estimates about the timelines, you will need to choose wisely between various options. A shorter timeframe is not necessarily better. Simultaneously, even a longer timeframe does not guarantee good web design and runs the risk of a longer time-to-market timeframe.

Applying Agile principles to a custom web design project may provide you with a benefit where you can quickly realize the value of the design.

Working the Timeframe

The entire timeline of customized website development can be divided into three primary phases.

Getting Started

Hiring able WordPress developers takes a bit of time initially. There is no shortage of able developers but hurrying into recruitment or pressuring potential developers into the work is not the right approach. You will find that most competent developers are continually working on various projects. So, you will have to wait for the good ones to be available. It is best to wait for the well-known developers and then place your requirements in front of them. Ask for a realistic timeline for the completion rather than coaxing them to agree to your timeline. Bespoke websites take time because they involve outstanding research and planning and specific background work. Every customized website is unique and can be broken down into manageable phases like information gathering, content creation, site updates, and more.

Being Review-Ready

Getting the website ready for review is the second stage. This part includes understanding the client’s needs and working out a solution for it. This phase may take the maximum time and undergo a few iterations. At the end of this stage, clients and developers get the website design to a workable stage.

  • This is where you must provide your website developers with full information about your company, industry, brand, buyers, etc.
  • Discuss the images or logos you want to use as well as the colors of your website.
  • Share instances of websites that you like and features you will not mind incorporated in your site.

A sitemap can be used to chalk out the overall structure and document the critical pages’ features. Once you have approved it, then designers can consider the technologies to be used. A site audit can be done for existing sites.

Content Creation

Content creation is an essential part of the entire designing process. It must be conducted once the mock pages are ready. Creating content and proof-reading the same to make it error-free can take quite a while. Quality content enhances the usability and presence of your website. Try to use unique, focused, and informative content to boost the SEO of your website later.

Responsive Elements

With the sitemap approval, the team can move on to the designing part. Pixel-perfect pages are designed for client approval. The pages are made responsive so that they can be viewed on all devices. The mock website includes the landing and inner pages, which gives a clear idea of how the website will look once it is complete. Every page has exact font-size, images, and proper placement of content along with navigation elements. You can review the pages at this stage and offer your feedback on the design elements.

Development & Review

The development part comes next. Here, the website is constructed according to the mock pages and the functionality described in the initial discussions. But then make sure that you have approved the design of every single page. Every design is fleshed out from here on, and all the dummy content is replaced with actual ones. Videos and slideshows, if any, are placed on the website.

At this stage, all kinds of browsers and cross-platform testing are done along with coding and validation. A demo installation is also created to test the web pages as soon as they are developed. Once the website is completed, it is sent to you for review. The designing and review phase should not take anything less than six weeks or more. The development phase will take at least a couple of weeks, and then the modification period begins.

The Final Stage

The modification period can take any number of weeks. No client can approve until completely satisfied with the website. There might be design inconsistencies or even minor bugs that need to be rectified by the developers.

To sail through the modification period, include the review among your daily work. Such a review helps in getting the changes done in time and without much delay. Also, the content occupies a considerable part in the entire process and is a cause for pause. Ensure that the pages’ content arrives in time to be included in the design as soon as possible. Any content strategy, as well as copywriting to be incorporated, should also be kept ready.

The launch is, of course, the final test of success. The designers will conduct the final tests to ensure that every section of the website is working correctly. Once all of it has been reviewed, tested, and finally approved by you, the site is ready for launch.


Websites always must be supported and kept abreast of all the evolving technologies to keep them functional. So, stay in touch with developers who finished your website on time!


Image by Gerd Altmann from Pixabay

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