As the world evolves, so does marketing. While marketing fundamentals are still constant, the tools, techniques, mediums, and approach have all changed. As the web has become the most critical tool and medium for marketing for modern businesses, website development assumes great significance.
This article will discuss why website development is critical and what factors to keep in mind for growth in the coming years. Let us dig deeper.
The New Marketing Medium
The web started as a means to exchange information with a large population across the globe. While the earlier use cases had a more scientific and technical focus, the business soon understood the medium’s power. Initially, companies used the internet as a directory that helps discovery. Soon, the websites became the means for web presence and shared information about the services and offering of a business. The web slowly started emerging as a fresh marketing medium.
Traditional Advertising Is Diminishing
While websites were gaining prominence, the traditional methods of advertising were diminishing. The younger generations want more connections with the brands and the ability to shape the future. They also need the quality and support that they deserve.
Traditional advertising through billboards or TV was one-sided. While it distributed the information to potential customers, their effectiveness reduced as the customer mindset started changing. People no longer felt connected to the brands that use traditional advertising as the sole means of advertising.
Website Development as A Means to Advertise
Traditional advertising had an uncertain conversion rate. You had to pay to reach many customers without having any clue about the probability of them buying. In conjunction with search engines and social media, the website provided a mechanism to more accurately measure and proactively gauge the potential for conversion. That is why websites are quickly replacing traditional advertising.
The website’s importance as a marketing and advertising vehicle can be gauged from the fact that more than 93% of purchase decisions start with visiting the website. These statistics apply to both B2B and B2C segments. More than 57% of
Websites Have Other Uses Too
As technology evolved, the function of websites changed too. They are used for many other organizational tasks beyond just marketing. Be it recruitment, customer relationship management (CRM), learning and education, or even eCommerce, the website is already the business’s foundation in many cases. As the companies are no longer constrained by geographies, the website becomes the most critical tool to conduct the business.
Website as A Recruitment Tool
For sustainable business growth, having a good team is as essential as having the right clients. Unless you balance both, you will not be able to ensure growth. Your website can work as a tool that attracts excellent talent to your organization. When you exude a confident, employee-friendly image through your website, it will ensure that candidates are attracted to you.
Besides, your website can also be the central piece of your recruitment workflow. From inviting applications to scheduling interviews and conveying results, many things can be done with the website’s help.
Websites Are Great Tools for Customer Support
Apart from helping your business grow by proving your credibility and brand image, websites also help you ensure that your customers are supported and satisfied. Satisfied customers open up possibilities of up-selling and cross-selling. Your website can also help educate customers on product usage and maintenance.
A well-designed, well-developed website will allow you to provide 24×7 support to your customers. Now that chatbots are available, you can even implement smart support that can solve many common queries and issues automatically. Utilizing a website in this manner helps you save costs while still making the process efficient.
Characteristics of A Good Website
For modern websites, one of the most critical requirements is to optimize your website for mobile. More than 57% of internet users will not recommend a business with a poorly defined mobile web presence. We have discussed various aspects of a good, responsive website in this article. If your site is mobile-optimized, 74% of the users are likely to return to you.
Another crucial aspect is navigation. If it is not intuitive and simple to follow for your users, your customers may not engage. Without the engagement, you will not provide all the information you want to convey.
The third vital aspect is search engine optimization (SEO). Unless the search engines can find your website, you will miss many users.
How to Develop A Good Website?
There are many options for you to have a good website designed and developed for your business. If you have in-house technical capabilities, you can create a website on your own. Alternatively, there are many good website designing and development agencies like BillionApps. They can partner with you to provide a world-class website that you and your audience would love.
There are also a lot of platforms that you can use to develop a good website. WordPress is one of the leading options. For eCommerce sites, you can use WordPress with WooCommerce or Shopify.
With the available options, you have no excuse not to have a good website. We can perform a website audit for your current website to see if it meets businesses’ requirements today. So what are you waiting for? Get in touch today.